The Shopify website audit that writes the fix, not just the fault.
Run automated SEO and performance checks on your Shopify store - no app install required. Get AI-generated fix instructions tailored to Shopify, ranked by estimated revenue impact.
The issues we see most on Shopify sites
Slow LCP from theme bloat
Shopify themes often load heavy JavaScript bundles and unoptimised hero images. AuditZap measures your Core Web Vitals and identifies the biggest bottlenecks.
Missing product structured data
Without proper JSON-LD Product schema, your products won't show star ratings or prices in Google search results. Most themes output some JSON-LD, but it is often missing price or availability. AuditZap flags every crawled page that carries none at all.
Duplicate title tags across collections
Shopify collection pages and filtered views can end up sharing one title tag. AuditZap compares titles across every page it crawls and lists the duplicates.
Missing alt text on product images
Product images without alt text miss out on Google Image Search traffic. We scan every image on the pages we crawl and report which ones need descriptions.
Broken links from deleted products
Removing products creates internal 404 links from collection pages, blog posts, and navigation. AuditZap checks the internal links on every page it crawls and lists the ones that now return 404.
Missing or truncated meta descriptions
Shopify auto-generates meta descriptions from product descriptions, often truncating them badly. We check length and presence across all pages.
Common Shopify SEO problems and the checks that catch them
Every problem below maps to one of AuditZap's 40 checks. Free writes the fix for your highest-impact issue; Pro writes one for every failure, tailored to Shopify.
Heavy theme JavaScript and a full-resolution hero image delaying the largest paint
- AuditZap check
- Largest Contentful Paint (LCP), Uncompressed images >100kb
- How to fix it
- Remove unused theme apps and compress the hero in the theme editor
Product pages with no structured data at all, so no price or rating can show in search
- AuditZap check
- Structured data (JSON-LD)
- How to fix it
- Use a theme or app that outputs complete Product JSON-LD
Collection and tag pages sharing the same title tag
- AuditZap check
- Duplicate title tags
- How to fix it
- Set a unique title in each collection Search engine listing
Product and collection images published with no alt text
- AuditZap check
- Images missing alt text
- How to fix it
- Add alt text in the product media panel
Removed products leaving 404 links in collections and blog posts
- AuditZap check
- Broken internal links (4xx)
- How to fix it
- Add a URL redirect under Online Store, then Navigation
Meta descriptions auto-generated and truncated from product body copy
- AuditZap check
- Meta description length, Missing meta description
- How to fix it
- Write the Search engine listing description on each product
App scripts injected into the head blocking the first render
- AuditZap check
- Render-blocking resources
- How to fix it
- Uninstall unused apps and defer non-critical scripts
Shared links with no image because the theme sets no default Open Graph image
- AuditZap check
- Missing Open Graph tags
- How to fix it
- Set a social sharing image in the theme settings
Filtered and paginated collection URLs without a clear canonical
- AuditZap check
- Canonical tag present
- How to fix it
- Confirm the theme outputs a canonical to the base collection
From URL to fix list in under 2 minutes
Paste your URL
Enter yoursite.com. AuditZap crawls it like Google would - nothing to install, no admin access needed.
Detect your stack
We identify Shopify and run all 40 checks against the live pages.
Get Shopify fixes
On Pro, each issue comes back with the exact fix for Shopify - the Liquid template change, theme setting, or app - ranked by revenue impact.
A free Shopify SEO checker for your live store
Shopify handles the plumbing of a store well, but SEO is left largely to you and your theme. Slow largest contentful paint, missing meta descriptions and skipped heading levels are common on stores that look polished on the surface. AuditZap is a free Shopify SEO checker that crawls your live storefront and reports exactly where those gaps are.
There is no app to install. Paste your store URL and the audit reads the rendered pages, so it sees your theme, your apps, and your product data exactly as Google and shoppers do.
What a Shopify audit covers
AuditZap runs all 40 checks across your storefront and surfaces the issues that cost Shopify stores traffic and conversions:
- Core Web Vitals on your key templates, including LCP dragged down by heavy theme JavaScript and unoptimised hero images.
- Missing Product structured data, so your listings can show price and rating in search results.
- Duplicate title tags across collections and filtered views, and missing or truncated meta descriptions.
- Broken internal links from removed products, and missing alt text on product images that costs you Google Images traffic.
What a Shopify store audit catches that Shopify's admin does not
Shopify's admin shows your SEO settings one product or collection at a time, and its web performance dashboard reports speed. Neither crawls your live storefront and compares pages with each other, or looks past the theme at what your apps and your domain are doing. An AuditZap audit reads the rendered pages from the outside, the way a search engine does, and checks what only shows up there:
- Store-wide comparisons: title tags duplicated across products and collections, pages with no meta description or no H1, and heading levels skipped inside theme sections.
- What your apps add: render-blocking scripts and stylesheets that hold up the first paint, and JavaScript errors in the browser console.
- Cookie and header hygiene: whether the cookies set on the first response carry the Secure and SameSite attributes, and which security headers the store sends.
- Your domain, not just your theme: the DMARC, SPF and DKIM records that decide whether email from your domain reaches the inbox, and how long the TLS certificate has left.
- AI Visibility: whether AI search crawlers are allowed in by your robots.txt, whether an llms.txt file exists, and whether any page carries the FAQ, HowTo or Q&A schema that answer engines quote.
- Broken internal links left behind by removed products, across every page the audit crawls: up to 10 pages on Free and 100 on Pro.
What we typically find on Shopify stores
These figures come from the most recent AuditZap audit of each of 30 Shopify stores, run between May and October 2026. They are stores whose owners chose to audit them, not a random sample of Shopify, so read them as common patterns rather than platform statistics.
Less common than you might expect: only 5 of the 30 had broken internal links, 4 had duplicate title tags, and all but 3 output some structured data, because most current themes ship JSON-LD. The audit reports whether structured data is present, not whether it is complete, so check your product pages for price and availability with the structured data checker.
- Cookies without Secure or SameSite: 26 of 30 stores. In 25 of them the list included Shopify's own cookies (such as localization, cart_currency and _shopify_y), which you cannot change from the admin, so put your effort into any cookies your apps set.
- Missing meta descriptions: 21 of 30 stores had at least one crawled page with none. Check collection, page and blog templates as well as products.
- Slow Largest Contentful Paint: 17 of the 22 stores where Google PageSpeed returned a score took longer than 4 seconds, past Google's "poor" line.
- Render-blocking resources: 12 of the 18 stores with a PageSpeed result had scripts or stylesheets delaying the first render.
- Heading structure: 24 of 30 skipped a heading level or had an empty heading, and 13 had at least one page with no H1.
- AI Visibility: 20 of 25 stores had no FAQ, HowTo or Q&A schema on any crawled page.
How to fix the most common Shopify issues
Most Shopify fixes live in three places: the product or collection editor, the theme customiser, and the URL redirects screen. Here is where each group of issues gets resolved.
- On-page SEO: open a product or collection, expand Search engine listing, and set a unique title and description instead of the truncated auto-generated one. Run the free meta description checker to see which pages are short or missing.
- Structured data: confirm your theme outputs complete Product JSON-LD, or add an app that does, so price and rating can show in search. The structured data checker reports what each page currently emits.
- Speed: audit your installed apps and remove ones you no longer use, since each adds scripts, then compress hero and product images before uploading. The Core Web Vitals guide explains the metrics.
- Broken links: after removing products, add a redirect under Online Store, then Navigation, then URL Redirects, so old links do not 404.
Your free Shopify SEO audit checklist
A good Shopify SEO audit checklist walks every template type: home, collection, product, blog, and policy pages. For each, check the title and meta description, the Product or Article schema, image alt text, Core Web Vitals, internal links and redirects, and Open Graph tags. AuditZap runs all 40 checks across the storefront in one pass, so you get the whole checklist scored at once rather than clicking through pages by hand.
For a step-by-step version you can work through, follow the Shopify SEO audit checklist, which gives each of the 20 checks its free tool and the Shopify admin screen where the fix lives. Otherwise start from the AuditZap website audit tool and point it at your store URL. For the alt-text side specifically, the alt text checker itemises every image missing a description.
How the fixes map to Shopify
Each issue returns an AI-written fix pointing at the right Shopify lever: the "Search engine listing" field on a product or collection, the Liquid template to edit in your theme code, the image to recompress, or the app setting to change. A missing meta description tells you which product editor to open; a slow LCP points at the theme section or app script responsible.
You apply the fixes in your Shopify admin or theme editor. For agencies running store audits, the client audits guide walks through the workflow end to end.
Free vs Pro, honestly
The free audit scans all 40 checks with details, plus one AI fix, enough to find the biggest wins on most stores. Pro ($29/mo) adds AI fix instructions for every issue, a client-ready PDF report, and weekly monitoring of up to 5 sites.
Frequently asked questions
What is a Shopify audit?
A Shopify audit is a check of your live store against what decides whether it gets found and converts: page speed and Core Web Vitals, title tags and meta descriptions, structured data, image alt text, internal links, and the technical setup around the store. An AuditZap Shopify audit runs all 40 checks across your storefront in one pass, ranks what it finds by estimated revenue impact, and writes each fix for Shopify.
How do I audit my Shopify store?
Create a free AuditZap account, paste your store URL and start the audit. There is no app to install and no admin access to grant. The crawler reads up to 10 pages on Free (100 on Pro), runs all 40 checks and returns a scored report. Fix the critical issues first in your Shopify admin or theme editor, then run the audit again to confirm they cleared.
Is there a free Shopify audit?
Yes. You get 3 free audits of your store a month with no credit card. Each one crawls up to 10 pages, scans all 40 checks with details and includes one AI fix written for Shopify.
Do I need to install a Shopify app?
No. AuditZap crawls your live storefront, so there is nothing to install and no admin access needed. You only need the store URL.
Can I audit my Shopify site before launch?
You can audit any publicly reachable URL, including a published preview theme. Password-protected stores need to be reachable for the crawler to read them.
Will it check my product structured data?
Yes. It detects whether your product pages include JSON-LD Product schema, which is what lets price and rating show in search results.
Can I audit a client's Shopify store?
Yes. You only need the URL, and Pro adds a PDF report you can hand to the client. See the client audits guide.
What goes on a Shopify store audit checklist?
Every template type (home, collection, product, blog and policy pages) checked for its title and meta description, Product or Article schema, image alt text, Core Web Vitals, internal links and redirects after product changes, and Open Graph tags, plus the domain basics: SSL, security headers and email authentication. The Shopify SEO audit checklist works through it item by item, with the free tool for each and where the fix lives in Shopify admin. AuditZap runs all 40 checks in one pass, so the report is the checklist.
Is there a free Shopify audit tool with no signup?
The individual tools such as the structured data checker and alt text checker run with no account. For a full 40-check audit of the store, create a free account with no credit card.
Audit your Shopify site free.
All 40 checks with details, one AI fix free, no credit card.
Free scans all 40 checks with one AI fix per audit. Pro ($29/mo) unlocks AI fixes for every issue, watermark-free PDF reports, and weekly monitoring of up to 5 sites.