SEO fixes written for your store, not generic advice.
Run automated SEO and performance checks on your Shopify store - no app install required. Get AI-generated fix instructions tailored to Shopify, ranked by estimated revenue impact.
The issues we see most on Shopify sites
Slow LCP from theme bloat
Shopify themes often load heavy JavaScript bundles and unoptimised hero images. AuditZap measures your Core Web Vitals and identifies the biggest bottlenecks.
Missing product structured data
Without proper JSON-LD Product schema, your products won't show star ratings or prices in Google search results. We check every page for structured data.
Duplicate title tags across collections
Shopify collection pages and filtered views often share the same title tag. Our crawler detects duplicates across your entire store.
Missing alt text on product images
Product images without alt text miss out on Google Image Search traffic. We scan every image and report which ones need descriptions.
Broken links from deleted products
Removing products creates internal 404 links from collection pages, blog posts, and navigation. Our broken link checker catches them all.
Missing or truncated meta descriptions
Shopify auto-generates meta descriptions from product descriptions, often truncating them badly. We check length and presence across all pages.
Common Shopify SEO problems and the checks that catch them
Every problem below maps to one of AuditZap's 40 checks. Run a free audit and each row that fails comes back with a fix written for Shopify.
| Common Shopify problem | AuditZap check | How to fix it |
|---|---|---|
| Heavy theme JavaScript and a full-resolution hero image delaying the largest paint | Largest Contentful Paint (LCP), Uncompressed images >100kb | Remove unused theme apps and compress the hero in the theme editor |
| Product pages with missing or incomplete Product schema, so no price or rating shows in search | Structured data (JSON-LD) | Use a theme or app that outputs complete Product JSON-LD |
| Collection and tag pages sharing the same title tag | Duplicate title tags | Set a unique title in each collection Search engine listing |
| Product and collection images published with no alt text | Images missing alt text | Add alt text in the product media panel |
| Removed products leaving 404 links in collections and blog posts | Broken internal links (4xx) | Add a URL redirect under Online Store, then Navigation |
| Meta descriptions auto-generated and truncated from product body copy | Meta description length, Missing meta description | Write the Search engine listing description on each product |
| App scripts injected into the head blocking the first render | Render-blocking resources | Uninstall unused apps and defer non-critical scripts |
| Shared links with no image because the theme sets no default Open Graph image | Missing Open Graph tags | Set a social sharing image in the theme settings |
| Filtered and paginated collection URLs without a clear canonical | Canonical tag present | Confirm the theme outputs a canonical to the base collection |
From URL to fix list in under 2 minutes
Paste your URL
Enter yoursite.com. AuditZap crawls it like Google would - nothing to install, no admin access needed.
Detect your stack
We identify Shopify and run all 40 checks against the live pages.
Get Shopify fixes
Each issue comes back with the exact fix for Shopify - the Liquid template change, theme setting, or app - ranked by revenue impact.
A free Shopify SEO checker for your live store
Shopify handles the plumbing of a store well, but SEO is left largely to you and your theme. Duplicate collection titles, product images shipped at full resolution, and missing structured data are common on stores that look polished on the surface. AuditZap is a free Shopify SEO checker that crawls your live storefront and reports exactly where those gaps are.
There is no app to install. Paste your store URL and the audit reads the rendered pages, so it sees your theme, your apps, and your product data exactly as Google and shoppers do.
What a Shopify audit covers
AuditZap runs all 40 checks across your storefront and surfaces the issues that cost Shopify stores traffic and conversions:
- Core Web Vitals on your key templates, including LCP dragged down by heavy theme JavaScript and unoptimised hero images.
- Missing Product structured data, so your listings can show price and rating in search results.
- Duplicate title tags across collections and filtered views, and missing or truncated meta descriptions.
- Broken internal links from removed products, and missing alt text on product images that costs you Google Images traffic.
How to fix the most common Shopify issues
Most Shopify fixes live in three places: the product or collection editor, the theme customiser, and the URL redirects screen. Here is where each group of issues gets resolved.
- On-page SEO: open a product or collection, expand Search engine listing, and set a unique title and description instead of the truncated auto-generated one. Run the free meta description checker to see which pages are short or missing.
- Structured data: confirm your theme outputs complete Product JSON-LD, or add an app that does, so price and rating can show in search. The structured data checker reports what each page currently emits.
- Speed: audit your installed apps and remove ones you no longer use, since each adds scripts, then compress hero and product images before uploading. The Core Web Vitals guide explains the metrics.
- Broken links: after removing products, add a redirect under Online Store, then Navigation, then URL Redirects, so old links do not 404.
Your free Shopify SEO audit checklist
A good Shopify SEO audit checklist walks every template type: home, collection, product, blog, and policy pages. For each, check the title and meta description, the Product or Article schema, image alt text, Core Web Vitals, internal links and redirects, and Open Graph tags. AuditZap runs all 40 checks across the storefront in one pass, so you get the whole checklist scored at once rather than clicking through pages by hand.
Start from the AuditZap website audit tool and point it at your store URL. For the alt-text side specifically, the alt text checker itemises every image missing a description.
How the fixes map to Shopify
Each issue returns an AI-written fix pointing at the right Shopify lever: the "Search engine listing" field on a product or collection, the Liquid template to edit in your theme code, the image to recompress, or the app setting to change. A missing meta description tells you which product editor to open; a slow LCP points at the theme section or app script responsible.
You apply the fixes in your Shopify admin or theme editor. For agencies running store audits, the client audits guide walks through the workflow end to end.
Free vs Pro, honestly
The free audit scans all 40 checks and gives full detail on the 9 critical issues plus one AI fix, enough to find the biggest wins on most stores. Pro ($29/mo) adds AI fix instructions for every issue, a client-ready PDF report, and weekly re-audits. New signups get a 7-day Pro trial with no credit card.
Frequently asked questions
Is this Shopify SEO checker free?
Yes. You can run a free audit of your store that scans all 40 checks with no credit card, plus a 7-day Pro trial on new accounts.
Do I need to install a Shopify app?
No. AuditZap crawls your live storefront, so there is nothing to install and no admin access needed. You only need the store URL.
Can I audit my Shopify site before launch?
You can audit any publicly reachable URL, including a published preview theme. Password-protected stores need to be reachable for the crawler to read them.
Will it check my product structured data?
Yes. It detects whether your product pages include JSON-LD Product schema, which is what lets price and rating show in search results.
Can I audit a client's Shopify store?
Yes. You only need the URL, and Pro adds a PDF report you can hand to the client. See the client audits guide.
What should a Shopify SEO audit checklist include?
Title tags and meta descriptions on every template, complete Product schema, image alt text, Core Web Vitals, internal links and redirects after product changes, and Open Graph tags. AuditZap runs all 40 checks in one pass so the report is the checklist.
Is there a free Shopify audit tool with no signup?
The individual tools such as the structured data checker and alt text checker run with no account. For a full 40-check audit of the store, create a free account with no credit card.
Audit your Shopify site free.
All 40 checks, fix instructions for your stack, no credit card.
Free scans all 40 checks with one AI fix per audit. Pro ($29/mo) unlocks AI fixes for every issue, clean PDF reports, and weekly re-audits. New signups get a 7-day Pro trial - no credit card.