Sample report — fictional site for demonstration

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Sample audit

acme-marketing.co

26 checks · 24 pages crawled · Pro tier

Overall Score

Pages Audited

Total Checks

Issues Found

Passed

AI Summary

Your biggest revenue risk is site speed — a 5.2s LCP is costing you rankings and conversions. Fix the hero image and render-blocking scripts first (2–3 hours of work) and you'll likely see LCP drop below 2.5s. The 3 broken links and missing H1 tags are quick wins that directly signal site quality to Google. After those, focus on Open Graph tags for your case studies — clients share these pages and poor social previews are a credibility hit.

Broken link detection covers only links found on audited pages. Links behind login or JavaScript navigation may not be detected.

FAIL

Broken internal links (4xx)

Impact: 8/10

3 internal links return a 404 error. These waste crawl budget and hurt rankings.

AI Fix Instructions

Update or remove the 3 broken links above. The /services/old-branding page moved to /services/brand-strategy — update the href in your nav and any in-body mentions. The other two no longer exist; remove those links entirely or redirect them.

PASS

Missing title tag

All audited pages have a title tag.

WARN

Duplicate title tags

Impact: 6/10

4 pages share the same title tag "Acme Marketing — Home". Each page needs a unique title for Google to rank them independently.

AI Fix Instructions

Each of these pages needs a unique, descriptive title tag. Suggested titles: /services → "Marketing Services — Acme Marketing", /case-studies → "Client Case Studies & Results — Acme Marketing", /contact → "Contact Us — Acme Marketing", /about → "About Our Agency — Acme Marketing". Keep titles under 60 characters.

FAIL

Missing H1 tag

Impact: 7/10

2 pages have no H1 tag. H1 is a primary ranking signal — pages without one are at a structural SEO disadvantage.

AI Fix Instructions

Add an H1 to both pages. For /thank-you use "Thanks for getting in touch" and for /privacy use "Privacy Policy". The H1 should reflect the page's primary topic — even utility pages benefit from a clear heading for accessibility and indexing.

PASS

Multiple H1 tags

No pages have more than one H1 tag.

WARN

Missing meta description

Impact: 5/10

6 pages have no meta description. Google may auto-generate one from page content — often poorly.

AI Fix Instructions

Write a unique meta description for each page (150–160 characters). Lead with the value: what the page covers and why someone should click. For service pages, include the service name and a benefit. For case studies, name the client and the result (e.g. "How Fitco grew organic traffic 3× in 6 months — read the full case study.").

PASS

No SSL / mixed content

Site is fully served over HTTPS with no mixed content warnings.

PASS

Robots.txt blocking pages

robots.txt is valid and not blocking any indexable pages.

WARN

Redirect chains

Impact: 4/10

3 URLs have multi-hop redirect chains (2+ redirects). Each hop adds latency and dilutes link equity.

AI Fix Instructions

Update each redirect to point directly to its final destination. In your Nginx or .htaccess config, change the /seo redirect to point straight to /services/seo, skipping the intermediate /services hop. Repeat for /ppc and /blog/old. This is a 3-line config change and eliminates unnecessary page load time.

Fix instructions and impact scores are AI-generated. This sample uses realistic but fictional data.

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