Add a free website audit tool to your site
Give visitors an instant reason to engage: let them audit any URL right from your page. They land on a full AuditZap report covering 40 checks, and you get a warm lead who already knows what is wrong with their site. Copy one line of HTML to add it.
Updated 13 July 2026
| What it is | A small embeddable form that opens the AuditZap audit flow with the visitor's URL prefilled. |
|---|---|
| Best for | Freelancers, consultants, and anyone who wants a lead magnet on their homepage or services page. |
| To install | Paste one iframe tag. No scripts, no API keys, no account. |
| Data it sends | The URL a visitor types, and only when they submit. The outbound link also carries the address of the page hosting the widget, so we can see which sites send audits. The widget stores nothing and makes no request from inside the frame. |
| Cost | Free to embed. Visitors can run a free audit; Pro is $29 a month or $249 a year. |
How do I add the widget?
Copy the HTML below and paste it wherever you want the widget to appear. Here is exactly how it will look:
Embed code
<iframe src="https://auditzap.io/embed/widget" title="Free website audit by AuditZap" width="100%" height="360" loading="lazy" style="max-width:480px;border:0"></iframe>The widget keeps a small Powered by AuditZap link in its footer.
Why put an audit tool on your site?
A prospect who sees their own site score badly has a concrete reason to talk to you. The widget turns a passive page view into a diagnosis, and every report ends on a clear list of fixes with AI fix instructions. It is the same play behind SEOptimer's embeddable auditor: see how the two compare in the AuditZap vs SEOptimer comparison. For the full picture of what a modern audit should cover, the best AI website audit tools roundup breaks it down, and you can try the standalone broken link checker to see the report quality first. When you are ready, the main AuditZap website audit tool runs the full 40-check audit.
Frequently asked questions
How does the audit widget work?
A visitor types a URL and clicks Run free audit. That opens the normal AuditZap audit flow in a new tab with the URL prefilled, where they get the full report. The widget itself is a lead-in: it never stores anything and never runs the audit inside the frame. The outbound link includes the address of the page it is embedded on, so we can attribute where audits come from.
Is the widget really free to embed?
Yes. There is no cost to embed it. Visitors create a free AuditZap account (no credit card) to run their audit on the free plan (full detail on the 9 critical checks plus one AI fix), with Pro at $29 a month or $249 a year for full detail and AI fix instructions on every issue.
What checks does the audit cover?
Every audit scans 40 checks across critical issues, performance, SEO, quick wins, and AI visibility, crawling up to 50 pages. See the best AI website audit tools roundup for how the coverage compares.
Will embedding the widget slow my page down?
The iframe is a single element with loading set to lazy, so the browser only loads it when it scrolls into view. It adds no scripts to your own page, and the widget frame itself loads no analytics or tracking scripts.
Can I put it on a WordPress or Squarespace site?
Yes. Paste the HTML into a Custom HTML block (WordPress), a Code block (Squarespace), or any embed element your builder offers. The WordPress audit guide covers the WordPress steps in more detail.