SEOptimer scores the site. AuditZap writes the fix.
SEOptimer is a fast instant-audit tool aimed at agencies, with white-label reports and an embeddable audit widget for lead generation. AuditZap is a focused audit tool with a free tier, AI-powered fix instructions, revenue impact scoring, and its own free embeddable audit widget.
Improve Largest Contentful Paint
Ensure the largest contentful element loads quickly. Consider reducing server response time, removing render-blocking resources, and optimising images.
You now know what's wrong. Diagnosing the theme, plugin, or build step behind it - and the actual fix - is on you.
Convert your hero image and prioritise it
Your hero image (hero-banner.jpg, 1.8 MB) is the LCP element. Convert it to WebP, resize to 1200px wide, and add fetchpriority="high". Move the Google Fonts link to a preload tag.
Where each tool focuses
| Capability | AAuditZap | SOSEOptimer |
|---|---|---|
| AI Visibility audit (AEO/GEO) | 9 checks + AI Visibility score | No |
| Free tier available | Yes | Yes |
| AI fix instructions | Yes | No |
| Revenue impact scoring | Yes | No |
| One-time report (no subscription) | Yes | No |
| Results in under 2 minutes | Yes | Yes |
| Core Web Vitals | Yes | Yes |
| Broken link detection | Yes | Yes |
| Multi-page 404 crawl | Yes | Yes |
| Meta tag analysis | Yes | Yes |
| Structured data check | Yes | Yes |
| Security headers check | Yes | Yes |
| Open Graph check | Yes | Yes |
| PDF reports | Yes | Yes |
| Automatic re-audits | Yes | Yes |
| White-label reports | No | Yes |
| Embeddable audit widget | Free, at /embed | Yes |
| Keyword tracking | No | Yes |
Which one should you pick?
AChoose AuditZap
If you want fast, actionable website audits with AI-generated fix instructions ranked by estimated revenue impact. AuditZap's free tier scans all 40 checks, with full detail on the 9 critical checks plus one AI fix, and no credit card required. Pro is $29/month for full issue details, AI fix instructions for every issue, PDF reports, and weekly re-audits. Agencies can also embed the free audit widget on their own site.
SOChoose SEOptimer
If you are an agency that wants the whole audit flow under your own branding: SEOptimer's paid plans offer a white-label embeddable widget and white-label PDF reports, plus keyword tracking. AuditZap's embeddable widget is free but keeps a Powered by AuditZap footer, and its PDF reports carry AuditZap branding. See seoptimer.com/pricing for current plans.
See the fix list for your site.
Run a free audit against all 40 checks. No credit card, results in under 2 minutes.
Frequently asked questions
Is AuditZap a good SEOptimer alternative?
For depth of auditing and fixes, yes: AuditZap writes an AI fix per issue, scores by revenue impact and adds AI-visibility checks, where SEOptimer optimises for a fast score and agency lead-gen. Try the free broken link checker.
Is SEOptimer free?
SEOptimer runs a free instant audit and gates its white-label reports, embeddable audit widget and keyword tracking behind a paid plan. Its embeddable widget is its strongest agency feature today.
Does AuditZap have an embeddable audit widget?
Yes, and it is free: paste one iframe tag from the embed page and visitors can run an audit from your site. It keeps a Powered by AuditZap footer; if you need the widget and PDF reports under your own branding, SEOptimer’s paid white-label plans still lead there. See the client audits guide.
Does AuditZap explain how to fix each issue?
Yes. Every issue includes a plain-English, platform-aware fix and an estimated revenue impact. See the free structured data checker for the style of guidance.
Does AuditZap check AI search visibility?
Yes. AuditZap runs 9 AI-visibility checks covering llms.txt, AI crawler access and citation schema. Run the free AI visibility checker.