AAuditZapvsSOSEOptimer

SEOptimer scores the site. AuditZap writes the fix.

SEOptimer is a fast instant-audit tool aimed at agencies, with white-label reports and an embeddable audit widget for lead generation. AuditZap is a focused audit tool with a free tier, AI-powered fix instructions, revenue impact scoring, and its own embeddable audit widget (free, or white-label on the Agency plan).

SOSEOptimerIssue report
Largest Contentful Paint - 5.2s

Improve Largest Contentful Paint

Ensure the largest contentful element loads quickly. Consider reducing server response time, removing render-blocking resources, and optimising images.

You now know what's wrong. Diagnosing the theme, plugin, or build step behind it - and the actual fix - is on you.

AAuditZap fixPlain-English fix
Largest Contentful Paint - 5.2s

Convert your hero image and prioritise it

Your hero image (hero-banner.jpg, 1.8 MB) is the LCP element. Convert it to WebP, resize to 1200px wide, and add fetchpriority="high". Move the Google Fonts link to a preload tag.

est. score impact+14 → LCP 1.8s
Feature by feature

Where each tool focuses

CapabilityAAuditZapSOSEOptimer
AI Visibility audit (AEO/GEO)9 checks + AI Visibility scoreNo
Free tier availableYesYes
AI fix instructionsYesNo
Revenue impact scoringYesNo
One-time report (no subscription)YesNo
Results in under 2 minutesYesYes
Core Web VitalsYesYes
Broken link detectionYesYes
Multi-page 404 crawlYesYes
Meta tag analysisYesYes
Structured data checkYesYes
Security headers checkYesYes
Open Graph checkYesYes
PDF reportsYesYes
Weekly monitoring (5 sites on Pro)YesYes
White-label reportsAgency planYes
Embeddable audit widgetFree, or white-label on AgencyYes
Keyword trackingNoYes
This page compares the site-audit-and-fix workflow only - SEOptimer may offer broader SEO tooling we don't try to match. Reflects publicly documented features at the time of writing.
Honest take

Which one should you pick?

AChoose AuditZap

If you want fast, actionable website audits with AI-generated fix instructions ranked by estimated revenue impact. AuditZap's free tier scans all 40 checks with full details plus one AI fix, and no credit card required. Pro is $29/month for AI fix instructions for every issue, PDF reports, and weekly monitoring of up to 5 sites. The $79/month Agency plan adds white-label PDF reports and a keyed audit widget that emails visitors your own branded report.

SOChoose SEOptimer

If you want a broad agency toolkit with keyword position tracking alongside the audit flow. SEOptimer's paid plans bundle a white-label widget, white-label PDF reports, and keyword tracking. AuditZap's Agency plan ($79/month) matches the white-label widget and white-label reports; SEOptimer adds the keyword tracking AuditZap does not. See seoptimer.com/pricing for current plans.

See the fix list for your site.

Run a free audit against all 40 checks. No credit card, results in under 2 minutes.

Frequently asked questions

Is AuditZap a good SEOptimer alternative?

For depth of auditing and fixes, yes: AuditZap writes an AI fix per issue, scores by revenue impact and adds AI-visibility checks, where SEOptimer optimises for a fast score and agency lead-gen. Try the free broken link checker.

Is SEOptimer free?

SEOptimer runs a free instant audit and gates its white-label reports, embeddable audit widget and keyword tracking behind a paid plan. Its embeddable widget is its strongest agency feature today.

Does AuditZap have an embeddable audit widget?

Yes. The free widget keeps a Powered by AuditZap footer, and the $79/month Agency plan adds a keyed white-label widget that runs the full audit and emails visitors your own branded PDF, with every lead captured to your dashboard. See the embed page and the client audits guide.

Does AuditZap explain how to fix each issue?

Yes. Every issue includes a plain-English, platform-aware fix and an estimated revenue impact. See the free structured data checker for the style of guidance.

Does AuditZap check AI search visibility?

Yes. AuditZap runs 9 AI-visibility checks covering llms.txt, AI crawler access and citation schema. Run the free AI visibility checker.