The Moz SEO audit finds the issues. AuditZap writes the fix.
Moz Pro is a broad SEO suite covering keyword research, backlink analysis, rank tracking, and site auditing through its Site Crawl module. AuditZap focuses exclusively on website auditing - and adds AI fix instructions and revenue impact scoring that Moz does not offer.
How does the Moz SEO audit work?
If you searched for a Moz SEO audit, the tool you want is Site Crawl, one module inside the wider Moz Pro platform. Add your domain to a Moz Pro account and Site Crawl scans it, then returns a prioritised issue list covering things like broken links, duplicate content, crawl errors, missing meta descriptions, and redirect problems.
Site Crawl sits behind a Moz Pro subscription: Moz's free tools do not include it, Domain Authority scoring, or backlink and keyword data. Once you have access, the audit sits inside the same account as Domain Authority, keyword research, and backlink analysis, so it is one module in a larger suite rather than a standalone report you run on its own.
That is also where it stops: Site Crawl tells you what is broken, not how to fix it or what to prioritise first. That is the gap the rest of this page compares.
Improve Largest Contentful Paint
Ensure the largest contentful element loads quickly. Consider reducing server response time, removing render-blocking resources, and optimising images.
You now know what's wrong. Diagnosing the theme, plugin, or build step behind it - and the actual fix - is on you.
Convert your hero image and prioritise it
Your hero image (hero-banner.jpg, 1.8 MB) is the LCP element. Convert it to WebP, resize to 1200px wide, and add fetchpriority="high". Move the Google Fonts link to a preload tag.
Where each tool focuses
| Capability | AAuditZap | MoMoz Pro |
|---|---|---|
| AI Visibility audit (AEO/GEO) | 9 checks + AI Visibility score | No |
| Free tier available | Yes | No |
| AI fix instructions | Yes | No |
| Revenue impact scoring | Yes | No |
| No subscription required | Yes | No |
| Results in under 2 minutes | Yes | No |
| Broken link detection | Yes | Yes |
| Core Web Vitals | Yes | Yes |
| Meta tag analysis | Yes | Yes |
| Structured data check | Yes | Yes |
| PDF reports | Yes | Yes |
| Weekly monitoring (5 sites on Pro) | Yes | Yes |
| Open Graph check | Yes | No |
| Security headers check | Yes | No |
| Backlink analysis | No | Yes |
| Keyword research | No | Yes |
| Rank tracking | No | Yes |
| Domain Authority metric | No | Yes |
| Local SEO tools | No | Yes |
Which one should you pick?
AChoose AuditZap
If your primary goal is identifying and fixing technical issues on your website. At $29/month (or free for basic checks), you get all 40 audit checks, AI-generated fix instructions ranked by estimated revenue impact, PDF reports, and weekly monitoring of up to 5 sites. No install, no configuration - paste a URL and get results in under 2 minutes.
MoChoose Moz Pro
If you need an all-in-one SEO platform with Domain Authority scoring, backlink analysis, keyword research, and local SEO tools. Moz Pro starts at around $49/month for the Starter tier (the popular Standard tier is around $99/month) and is aimed at SEO professionals and agencies managing many sites. See moz.com/products/pro for current pricing.
See the fix list for your site.
Run a free audit against all 40 checks. No credit card, results in under 2 minutes.
Frequently asked questions
What is the Moz SEO audit?
Moz Pro runs its site audit through a module called Site Crawl. It crawls your site and flags technical issues such as broken links, duplicate content, crawl errors, missing meta descriptions and redirect problems, then groups them into a prioritised issue list. It sits inside the wider Moz Pro suite alongside Domain Authority, keyword research and backlink tools.
Is there a free alternative to the Moz SEO audit?
Yes. AuditZap runs 40 checks on any URL with no card required, and the free tier gives you full details on every check plus one AI-written fix per audit. You can also run individual checks with no account at all, such as the free 404 checker or the broken link checker.
Is AuditZap a cheaper Moz Pro alternative?
For the audit-and-fix job, yes: AuditZap is $29/month (or $249/year) versus Moz Pro from around $49/month (Starter) to $99/month (Standard), because Moz bundles Domain Authority, keyword and backlink tools you may not need. Start with the free broken link checker.
Does Moz have a free website audit?
Moz offers limited free tools and a free evaluation period, but its Site Crawl, Domain Authority, keyword and link data sit behind a Moz Pro subscription.
What does Moz Pro offer that AuditZap does not?
Domain Authority scoring, backlink analysis, keyword research and local SEO tools are all Moz strengths with no AuditZap equivalent. AuditZap focuses on finding and fixing on-site issues and adds AI-visibility checks Moz does not.
Does AuditZap tell me how to fix each issue?
Yes. Every issue includes a plain-English, platform-aware fix and an estimated revenue impact. See the security headers checker and the security headers guide for the depth of guidance.
Does AuditZap check AI search visibility?
Yes. AuditZap runs 9 AI-visibility checks covering llms.txt, AI crawler access and citation schema. Run the free AI visibility checker to see your score.